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LAUNCH YOUR JOB-READY DIGITAL MARKETING CAREER
Equip yourself with the digital skills that top employers demand today.
Why you should master digital marketing
32.1% GROWTH
TOP 10 MOST IN DEMAND JOBS
ANNUAL SALARY- 11 LAKH
ESTIMATED SPENDS OF INR.41,000 Cr
DIGITAL WILL OVERTAKE TV SPENDS
DATA IS CRITICAL
Meet your mentors
Vishnu Gopal
Digital marketing lead at TVS Motor Company.
Have worked on brands like Amazon, Puma, Swiggy, Fossil and many others
Megha Kumari
Growth lead at Cult Fit.
Have worked on brands like Tanishq and ACT.
Viswanath KS
Campaign lead at Annalect
Have worked on brands like Intel, Wonderla, Cisco and many others.
Here’s your step-by-step guide to becoming a successful digital marketer.
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WEEK 1: INTRODUCTION TO DIGITAL MARKETING
What is digital marketing
Digital media landscape
What is Paid, Owned and Earned media
What is a digital marketing funnel
Role of creatives in digital
Career opportunities in Digital -
WEEK 2: BASICS OF DIGITAL MARKETING
Digital media and basic concepts
Overview of digital marketing channels
Identifying audience on digital
Choosing the right media mix
Types of campaign across funnel
Case study and discussion -
WEEK 3: MEDIA STRATEGY AND MEDIA PLANNING
What is a media strategy
How to read a brief
What is a media plan
Tools to be used for media strategy and planning
What is data and importance of data
Project -
WEEK 4: MEDIA PLAN
How to build an effective media plan basis the strategy
Introduction to reach planner
Introduction to content marketing, affiliate marketing, DOOH and influencer marketing.
KPI’s to be measured across funnel
Measurement framework
Case studies
Project
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WEEK 5: CAMPAIGN SETUP
Basics of Social and Adwords account
Introduction to keyword planner
Types of ads- Search, Social and YT
How to setup campaigns and optimize the same.
Importance of remarketing
Live campaign setup and case study -
WEEK 6: INTRODUCTION TO ECOMMERCE
What is Amazon and Flipkart advertising
How do you setup and manage campaigns on Ecommerce
Optimization of campaigns
Live demo -
WEEK 7: INTRODUCTION TO SEO
Introduction to SEO and algorithm
Content strategies for SEO
Technical SEO PART 1
Technical SEO Part 2
Enhancing Link profile
Local SEO and E-commerce SEO
Generative AI in SEO
Project -
WEEK 8: PROGRAMMATIC ADVERTISING
What is programmatic advertising
What is DSP, DMP and CDP
Introduction to data and how data can be used for a effective campaign.
How to setup programmatic campaigns
Live campaign setup and execution
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WEEK 9: LIVE CAPSTONE PROJECT
A live industry challenge will shared and the participants should work on a complete strategy and plan based on this.
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WEEK 10: PRESENTATION, FEEDBACK AND PREPARATION FOR RECRUITMENT
Candidates should present the strategy and plan to the panel, live feedback will shared on the presentation. During this session we will introduce you to the placement partners and preparations you need to focus on.
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WEEK 11: Introduction to recruiters and certification
We will introduce you to the recruiters for internship and certificates will be handed over to the participants.
What our learners are saying
I used to be confused by all the technical terms. For example, I didn’t understand the importance of UTM codes or tracking pixels. This course helped me learn about these topics in a simple way and showed me why they are important.
It helped me gain more insights into digital marketing. I enjoyed the classroom discussions and the chance to work on real-life case studies the most. They were also helpful for preparing for digital marketing interviews.
I gained a solid understanding of the concepts, which allowed me to make an immediate impact in my organization.
I never expected such a high-quality digital marketing course in Trivandrum. The excellent instruction, combined with practical experience, made it standout. These instructors are the best in town!
I loved the one-on-one discussions with industry experts; they completely changed my perspective on digital marketing. I highly recommend it — Digital Mavericks is the best!
Classroom Images
Ready to become a digital marketer
| Parameters | Operations module | Strategist Role | Expert Module |
|---|---|---|---|
| Live industry case studies, discussions, and presentations. | No | Yes | Yes |
| Mentorship with an Industry Expert. | No | No | Yes |
| Ebooks and access to exclusive reports. | No | Yes | Yes |
| Career Guidance | Yes | Yes | Yes |
| Placement Assistance and Internship Opportunities. | No | No | Yes |
| Profile building assistance | No | Yes | Yes |
Certificate
Frequently asked questions
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1. Is Digital marketing only about setting up campaigns on Meta and Google?
Digital marketing involves setting up campaigns on platforms like Meta and Google. However, it's more about strategy and planning. Executing the campaigns (like setting up ads) is just one step in the digital marketing process.
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2. Can digital training be done by someone who have experience in setting up campaigns?
It is most effective when a strategist, an executor, and an SEO expert work together—especially if they have experience managing large campaigns and brands.
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3. Does digital marketing gives you career opportunity only in setting up and optimization campaigns?
Digital marketing is a revenue-generating department within organizations, but many people misinterpret it as just an execution role. There are many opportunities for digital marketers in areas like digital sales, strategy, and execution across multinational corporations (MNCs).
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4. Is Digital marketing is only about performance ads?
Most spending on digital marketing focuses on branding rather than performance. Today, many brands are using digital platforms like connected TV and eCommerce, as well as effectively leveraging data, to build their brand.
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5. Will everyone have the opportunity to apply for internships?
No, internship opportunities will only be available for those enrolling in the expert module. Candidate selection will be at the discretion of the recruiting companies.
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6. How will you select candidate for Operations module?
We will conduct an offline test at our center. Only candidates who pass this test will be selected for the operations module. This test is designed to assess the digital skills of the candidates.
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7. What is mentorship with an industry expert?
We will invite a well-known industry expert from a reputable organization, allowing you to engage in an active discussion with him about your questions on digital marketing and career opportunities.
Can’t find the answer to your question?
Chat with us and we’ll get back to you as soon as we can.
